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Digital signage,

What is it ?

Digital signage is a communication tool that enables multimedia content to be distributed, remotely and in real time, over a network of digital signage media placed in public places.

Generally, digital display media are professional display screens, display walls, and more rarely video projectors, interactive kiosks, or even television or computer screens. These display media can be placed indoors (stores, shop windows, businesses ...) or outdoors (giant billboards, bus stops ...). The content disseminated is videos, images, web pages, graphics, animated messages, illustrations, textual information, RSS feeds, social content, PowerPoint presentations, slideshows, flash animations, and more generally any type of multimedia content. The distribution of content on digital media is made possible by ancillary equipment connected to the screen. In the early days of digital signage, this equipment was a VCR, DVD player and then it evolved into a USB stick or even a laptop. Today, most of the existing solutions are based on compact and dedicated hardware allowing, via an Internet connection, the updating of content, in real time and remotely. This material is called a player or player. Some screens and televisions include a player and on-board software, eliminating the need for additional hardware. The management of the content to be broadcast is generally done via software, installed on the communicator's workstation (accessible only on the computer, or the local network) or on a web platform available on the Internet (accessible via any device having an Internet connection). The maintenance of the fleet of screens is generally done via the same software (or web platform), but it can also be deported to the technical teams. Note that dynamic signage is also known by other names, such as "digital signage", "digital signage", "interactive signage" or, more rarely, "computer-aided signage". In English, we find the terms “digital signage”, “digital media”, “public display” or even “digital out of home” or “out of home TV”.

 

What's the point ?

Dynamic display is a communication tool allowing messages to be disseminated in the form of multimedia content to an audience, more or less large, and more or less heterogeneous, with the aim of creating a relationship with it, or of it. deliver an information. Replacing posters, paper leaflets, information boards, slates and signage, it has the advantages of being more attractive (for audiences), more flexible and more responsive (for managers): the information disseminated can be modified in real time. The programming of poster campaigns can be centralized and automated, or meet specific criteria (date, time, weather, outside temperature, gender or age of passers-by, etc.). Digital signage makes it possible to target the audience to which you are speaking, to diversify your communication and to react quickly. Digital signage therefore presents itself as an innovative communication channel, a major part of the digital transformation of stores and businesses, enabling them to effectively engage an audience and send messages instantly.

 

 

How it works ?

The communicator wishing to broadcast information connects to the display system management software (on the dedicated station if it is an on-premise or hybrid system), or on any computer (if it is a SaaS (Software as a Service) system). He can then send his content, if he has any, subscribe to updated feeds in real time if the software allows it or create content, if the software allows it. The user then chooses the screens on which he wants to broadcast, as well as the programming of his content. The content is finally sent to display players which are responsible for distributing the media to the screens.

Almost all of the solutions offered today rely on the use of a data exchange network. This is a local network in the case of an on-premises system or the internet in the case of a SaaS system.

On-premise system

 

 The on-premise system is based on a closed network architecture. All the equipment (player, server and management software) is installed in the company and no communication with the outside is allowed. Communication management can only be done inside the company (the management computer must have access to the local network). Maintenance must also be done on site, since no remote access is possible. This solution allows you to own all the hardware and host the servers and management software yourself. Integration into an existing information system is often simpler. However, it does not allow multiple remote sites to be interconnected, and often comes with high maintenance costs.

 

SaaS system

 

 The SaaS system is characterized by the fact that the management software is in fact a web platform accessible on the Internet. This solution provides access to the management interface from anywhere on any device. It also makes it possible to centralize multi-site communication on a single platform. It also simplifies the maintenance of the software since it is hosted on the service provider's servers. On the other hand, in large structures, integration with information systems already in place is often difficult.

Hybrid System

 

The hybrid system is partly based on a closed architecture and borrows its characteristics from the other two systems. If all the hardware (player, server and management software) is installed in the company, the server can however communicate with the outside, via the Internet. Communication management can only be done inside the company (the management computer must have access to the local network). However, the server installed in the company can communicate with the Internet, in particular to retrieve data not present in the company. If this solution makes it possible to widen the range of services offered, it is also more complex to install, more expensive, and rarely makes it possible to match the level of security of an on-premise solution, nor the flexibility of a SaaS solution. .

 

Why use digital signage?

Digital signage is a comprehensive, powerful and yet complex tool that can serve a number of distinct and varied purposes. Each use case will find its own advantages in using a digital signage system. The most common are listed below.

Most digital signage solutions rely on the Internet for the transmission of messages to be broadcast. As a result, information travels quickly between the communicator's computer and the broadcast screen and thus makes updating of content instantaneous.

Display screens deliver animated, constantly updated content that is more eye-catching than static content. The message is therefore easier to see, and often better integrated.

The same content can be sent to a large number of screens, segmented over part of a screen park, or concentrated on a single screen. Communication can thus be uniform and synchronized on several screens. A SaaS platform also makes it possible to distribute the content on screens distributed over several remote sites.

Most solutions allow content to be associated with a schedule and broadcast times. The content will then only be broadcast during these time periods. This makes it possible in particular to plan an evolving program over a day, a week, a month, a year ...

A screen allows you to scroll through images, videos and texts. Thus, a screen offers, for the same period of time, more space of expression than a static display.

You can contextualize your displays and prioritize the dissemination of one or more display campaigns according to specific criteria (date, time, weather, outside temperature, gender or age of passers-by, etc.) or prohibit them from doing so. completely broadcast. (For example, it is possible to highlight the swimsuit promotion only on hot days above 30 ° C).

Digital signage, by multiplying display space, allows advertising space to be rented or sold to advertisers, which adds compensation to display owners and often finances the cost of the display system.

Disadvantages

Although digital signage has significant advantages in developing effective digital communication, its benefits should be qualified.

Indeed, screens and players consume energy all the time. Some systems allow you to set times during which the screens will turn off, which will reduce consumption. In addition, the permanent technological developments of players and screens are increasingly helping to reduce electricity consumption.

Furthermore, unlike paper posters, equipping yourself with a digital signage system represents a significant initial investment. Although amortized over the long term, the purchase of displays, installation and purchase, rental or subscription to the digital signage system constitutes a sizeable starting budget.

The animation of visuals, also cited as an asset, can also turn into drawbacks when little care is given to the content. In fact, animating its content can turn screens into a visual nuisance. By catching the eye, a digital signage medium can also present a danger at the side of the road.

In addition, because of the electrical and electronic component it contains, a digital display medium is sensitive to external attacks. Thus, it is less resistant than paper posters to rain, sun, extreme heat or freezing cold.

Who is using it ?

Digital signage is a very flexible tool that is not limited to one area of ​​activity. And because it offers so many features, it appeals to many different industries. Thus, it is used in airports, subways, buses, stations, ports, mainly for signage intended for travelers. It is also used in large companies to inform employees. Digital signage is also used in hotels, schools, museums, institutions, administrations, restaurants and hospitals ... Finally, it is also very coveted in stores or in the street by brands and agencies in for advertising purposes.

Wake up your

communication

The dynamic display is a digital communication tool making it possible to control the displays on a group of remote screens. EXPRESSDISPLAY is revolutionizing its use by offering a collaborative, simple and turnkey solution for professionals facing screen management issues.

 

Adding content from your computer or from the Internet, creating new videos from quality models, connecting external services to benefit from always up-to-date information, planning and contextualizing broadcasts intelligently, alone or with others and remotely becomes child's play.

Your business, transformed

Dynamic display, an alliciating instrument, or modern-day magician, day after day sublimates living spaces with its colorful veil. He enlivens the previously sad white walls, brings the posters to life,

formerly inert, opens new dialogues to new audiences and is infallibly proud of formidable efficiency.

As a result, it is the ideal tool to boost your activity, modernize your points of sale, revitalize your store, increase your company's productivity by increasing employee engagement or even monetize spaces of expression.

But digital signage is also perfect for brightening up a relaxation area, promoting in pharmacies, providing information in restaurants, making people wait or guiding in administrations and institutions, providing information and welcoming people in tourist offices or real estate agencies ...

Finally, its great adaptability allows it to modernize the image of a sign, to promote the know-how of a point of sale or reception, to federate or simply to replace the cork board.


  

Your screens, revitalized

EXPRESSDISPLAY develops the simplest on-screen communication solution on the market. It only takes a few moments to make it operational and thus transform your screens into formidable communication tools.

 

 

Installation: 1 minute.

First content broadcast: 30 seconds.

The screens

They broadcast your content in high quality, without black screens, and without discontinuity.

Whether you are already equipped or not, we will be able to offer you a complete and appropriate response.

The players

They connect the screens. These then become remotely controllable.

If you have just received an EXPRESSDISPLAY player, install it in a few moments.

The platform

It allows you to manage screens and content (addition, creation, online retrieval, etc.)

Connect and control your fleet with ease.

Your communication, in a new light

With EXPRESSDISPLAY, no more black screens!

Distribute your information, your videos, connect your social networks or your work tools and enrich your screens, with ease.

Your possibilities are endless !

With EXPRESSDISPLAY, benefit from a flexible and powerful solution to awaken your communication.

 Player Plug & Play

No longer fear installation: plug in, broadcast

 Automatic programming

Leave it to smart algorithms or take control and control precisely

 Adaptability

Our interfaces and algorithms adapt to your needs, for communication that reflects your image.

 Intuitive navigation

Control your screens in the blink of an eye, from your computer, tablet or smartphone (responsive).

 Accessibility

Simplified, the solution can be installed and used without the need for technical skills.

 Continuous broadcasting

The end of black screens: the player broadcasts without interruption, even without an internet connection.

 Permanent scalability

All improvements, preventive and curative updates are included.

 Optimal compatibility

All image and video formats are accepted.

 Support and assistance

Opt for personalized support and assistance

 Real-time operation

Control and supervise your screens in real time, and receive notifications at the slightest incident.

 Screen walls

Easily synchronize your screens and make your messages bigger.

 Content creation

Many high quality video templates can be personalized according to your needs.

 Collaborative management

Manage your team communication thanks to different levels of access rights.

 Interactivity

Give a new dimension to your messages by interacting with your customers.

To test the platform for free and request a login, call us at +216 98 119266.

Tell us about your project and let's make it happen.

Our team of experts supports you throughout your projects.

EXPRESSDISPLAY responds to the problems of managing screens network thanks to a new digital display generation solution. Whatever your communication projects on screens are, our solution will help you boost your business.

 

BOOST YOUR

 POINTS OF SALE

Dynamic point-of-sale signage is the best way to draw attention to your brand and promote your products.

It is also an effective way to increase the customer experience, enhance the brand's dynamism and develop your business.

Request your free quote

Our sales team will contact you to help you make your project a reality.

Capture your audience

Communicate in the window, capture attention in your catchment area and attract new customers to your store

 

Inform your customers

Communicate in-store, inform your visitors and enrich your consumers' experience

 

Increase your sales

Promote your know-how, retain your customers and develop your business

 

Monetize your screens

Integrate advertisers into your communication, give them a share of the voice and increase your income

 

 

 

Why equip your point of sale

Digitize your point of sale

The use of on-screen communication in the window or in the store allows you to assert the dynamism of your brand and to differentiate yourself by modernizing the image of your brand

Generate new traffic

The display of content in the window allows you to promote the know-how of your brand and inspire confidence in your visitors.

 

Intensify your messages

The integration of environmental (weather, timetables, etc.) and internal information (availability, product popularity, etc.) allows you to contextualize your communication and increase the reach of your messages.

 

Retain your customers

The dissemination of customer reviews and product recommendations in-store allows you to complete the shopping experience, encourage complementary purchases and encourage consumers to come back to your brand.

 

Interact with your audience

The implementation of interactions with the consumer via contests and personalized advice on screens enrich the users' journey and increase your sympathy capital.

 

Master your communication

Numerous tools integrated into the EXPRESSDISPLAY system make it possible to guarantee content that reflects your image constantly up to date on your screens.

 



24%

increase in sales observed when using digital signage

 

60%

increase in product memorization thanks to video content

 

75%
of housewives prefer to buy in-store if it is innovative

 

69%

reduction in the feeling of waiting thanks to screens installed at the cash register

 




 

DIGITALIZE YOUR

BUSINESS

Digital display in business is the way to inform your employees, to welcome your visitors and to convey a dynamic brand image.

It is also the way to unite your employees around the values ​​of the company and to relay the objectives to your teams.

Request your free quote

Our sales team will contact you to help you make your project a reality.

Inform your employees

Disseminate your performance metrics, goals, newsletters and improve business productivity

Welcome your visitors

Make your visitors wait and reduce their feeling of waiting by communicating the news of your company

Modernize your image

 

Connect your internal tools and distribute your updated information in real time effortlessly

 

Why equip your business

Save time

 

The use of reusable multimedia content and the integration of internal data (calendar, objectives, CE information) make it possible to distribute automatically and continuously updated content, without human intervention.

Promote your business

 

Broadcasting videos that reflect your image within your company is an excellent way to showcase your know-how and convey your expertise.

 

Increase your responsiveness

 

Creating, modifying and broadcasting messages in a few moments on all your screens allows you to react quickly to a current event, to communicate in the present, and to assert the modernity of the company.

 

Express your ideas

 

Collaborative corporate television is a great way to allow your employees to express themselves effectively and helps to strengthen the human aspect of the company.

Communicate as a team

 

Powerful administration tools combined with different user levels allow you to achieve collaborative communication and combine national and local content.

Intensify your communication

 

Intuitive content personalization tools allow you to communicate in your image with ease and increase the impact of your communication.